Pranav Nair

UX Research | UX Design | Smart Products

As a researcher I aspire to put all my skills to use creatively, economically, and scientifically to provide individuals with unique products and experiences that leave a lasting impression on them while enhancing the quality of their lives.

My design philosophy: A good designer shows people 

what they already expect to see, but a great designer is able to amaze them by showing them something new, something that enables them to be better than who they were before encountering the designer’s work.

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Design Researcher - Contract

Microsoft, Redmond, CA

10/19 - Present

  • Driving product development research planning for cross-sectional teams with PMs, Designers, and Engineers under real world business constraints.

  • Taking an AGILE approach to design, execute and analyze experimental research methods for multiple product teams simultaneously in 4 week cycles.

  • Using data visualization and design tools to create quick readout decks.

  • Ran over 50 studies deploying qualitative (usability studies, user interviews, focus groups) as well as quantitative (surveys) techniques for data collection.

  • Leading monthly heuristic evaluations across a range of Microsoft’s products.

  • Published 41 research reports with 200 insights and recommendations which have been read by hundreds of stakeholders across Edge, Office and Windows.

UX Research Intern

Stanley Black & Decker, Atlanta, GA

05/18 - 08/18

  • Designed research experiment to evaluate soundmarks for company rebrand. Protocols later referenced to conduct a study with 20 participants testing 7 soundmarks. Results used to select official soundmark for corporate videos.

  • Deployed EEG to scan participant brain waves, biometric data was correlated with preference valence surveys and interviews to gauge emotional reactions.

  • Setup UX lab with eye trackers, EEG, and GoPro cameras for data collection. Created best practices guides and tutorial videos for lab research equipment.


M.S. Human-Computer Interaction

Georgia Institute of Technology


M.A. Industrial Design

Georgia Institute of Technology


B.E. Mechatronics

Manipal Institute of Technology



Interaction Design

Interaction Design

Usability Testing

Task Analysis

User Interviews

Data Visualization

Survey Design


Card Sorting


Eye Tracking

Contextual Inquiry


Interventional Autonomous Car Interfaces - Master's Thesis

Georgia Institute of Technology, Atlanta, GA

Spring 2018

​Studied the benefits of directional user interfaces foraugmenting a rider’s ability to regain situation awareness.Directed driving studies at the Sonification Lab by gauginguser reaction times using Tobii eye trackers, and situation perception through cognitive mapping using SPAM queries.

The Fresh Market Experience - Retail CX 2026

Georgia Institute of Technology, Atlanta, GA

Spring 2017

Used service design methodologies to innovate on the customer experience at The Fresh Market, a grocery chain that has a history of high quality. Designed and defined the ecosystem within which TFM became a food experience for gourmet cooking enthusiasts.

The Peregrine Project - DrivX 2026

Georgia Institute of Technology, Atlanta, GA

Fall 2016

Designed the user experience (UX) for a bespoke tourism service built for the traveller of the future. It harnesses the power of AI and the convenience of Self-Driving Cars to curate unique tours based on your personal interests.

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