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Self Driving



Team: Pranav Nair, Akhil Oswal

Tools: Photoshop, Illustrator, After Effects, Adobe XD, iMovie

Research Methods: Interviews, Filming, Video editing, Prototyping, Interface design, Interaction design, Interface testing

Contributions: User research, Ideation, Interaction design, Interface testing, Video production and editing

This project reached the final of the Agorize Volkswagen AI Challenge in 2017, coming in at 4th position out of over 200 entries.

DriveX2026   Peregrine   Akhil & Pranav

DriveX2026 Peregrine Akhil & Pranav

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Peregrine is a bespoke tourism service built for the traveller of the future. It harnesses the power of Artificial Intelligence and the convenience of Autonomous Vehicles. It curates tours based on your personal interests and takes care of all the logistics for your trip. The smart car, Perry, picks you up at the airport, and becomes your personal guide throughout your journey.


It is a travel guide built for the new-age traveller, creating a convenient, memorable and delightful experience.

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What would the ideal travel experience look like? 

To answer this question better we decided to look into the current travel experience through interviewing people who had travel both locally, and abroad as well as conducting thorough secondary research by reading travel blogs, social media, and forums on sites like TripAdvisor. Presented below is a summary of our findings:

Seondary research

Insights from secondary research

In addition to reviewing travel resources, we conducted a technology trend analysis across different applications and industries. Below is a summary of high-level insights gathered through the data collected.

Insights from user interviews

User insights into the current pain points experienced during travel enabled us to identify certain features we felt would clearly differentiate our service.

  • Technology Trends

    • Companies are investing heavily in self-driving technology

    • AI is being granted access to more user data to assist with personalized recommendations

    • Augmented and Mixed Reality will be ubiquitous technology in the near future, creating new layers of engagement in our daily experiences

  • Travel Problems

    • Personalized experiences are hard to plan​

    • Information overload due to a plethora of resources

    • Easily fall into tourist traps

  • Industry Trends

    • Meeting tourist expectations with a differentiated experience​

    • Authentic experiences tend to create a social ripple effect

    • Companies are struggling to make travel more personalized 

  • Taking care of little things

    • Making itineraries for each location visited​

    • Knowing the best times to travel, and what to carry

    • Traveling is great, its the tiny inconveniences that make it a hassle

  • Cultural Barriers

    • Language barriers when visiting new countries​

    • Learning basic social norms can be challenging

    • Making sure not to get cheated by local tourist services

  • Planning for personal interests

    • Take inputs from multiple sources, including friends & family​

    • Avoiding mainstream points of interest and finding things they would love

The Concept

An end-to-end tourism service that helps plan and execute personally curated travels. The service would consist of a self-driving vehicle that would act as a personal travel guide and come with a companion App that assists customers with initial planning of their trip.

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The User Experience

  • Users input their target destination and duration of stay, the AI system then pulls said user's interests from their social media profile to curate their trip for them.

  • The system handles the entire itinerary for the user, decided when and for how long to visit a location.

  • The car provides culturally appropriate prompts based on location, and is able to provide contextually relevant information such as real-time language translation.

  • The autonomous car will stay with the traveller throughout their journey, keeping track of their schedule and bringing them to their desired destinations on time.

Developing the user interface

Unlike traditional mobile or desktop based interfaces, we were conceptualizing relationships between a user and their screen in entirely new human-machine interaction paradigms. 


Participatory Interface Design Workshop

We built our own low -fidelity simulation of a self -driving vehicle environment. As seen in the images above, we proceeded to create a participatory design workshop where we sat and walked participants through a journey in our potential service. 


First we wanted to identify the most important info on screen. We created a mockup of the interior of a car of participants to sit in, and provided Post-it notes with prompters of information that they would like or not like to have on their screens.


Then the participants re-organized the notes based on information hierarchy that they felt comfortable with. They then added new features that they would find useful for the car.


  • Reading information on screens can be distracting and should be kept to a minimum.

  • If prompts for places of interest were shown, users wanted the ability to save them for later, if they didn't want to make a decision or read more at that instant.

  • Tapping on windows is not a very familiar interaction.

  • Typical menus create hierarchy and it isn't easy to quickly find items again.

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User Interface Design decisions

  • Most information is kept minimized, only the basic itinerary, a menu button and a stop button are shown in neutral state.

  • Prompts for places of interest can be bookmarked, saved for later, or even read on the smartphone app.

  • Limiting number if words and buttons on the screen, keeping larger areas for clicking to avoid errors.

  • Radial menus allow for simpler access of information, and allow for larger whitespace between elements.

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The Peregrine Identity Manual

We have created an identity manual to act as a design guideline for future updates to this project. The manual documents acts as a guidebook that enables us to maintain consistency across the assets we have created for our brand.

Thanks for tagging along!

We would like to take this opportunity to thank our advisors, colleagues and friends who supported us through this project with their kind words and honest feedback. We would not have come nearly as close to realizing this experience without their assistance. And finally, we would like to thank you the reader for following along. We hope you like our service, the journey is not finished yet! Feel free to visit this page for further updates :)

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