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The 

Meta UX

Project

Team: Pranav Nair, Akhil Oswal
 

Tools:  Adobe XD, Airtable, Miro, GIPHY, Excel, Dovetail, Google Forms, Google Sheets 

Research Methods: Literature Reviews, Market Research, Design brainstorming, , User Testing, Surveys, User Interviews, Quantitative Data Analysis

Contributions: Responsible for executing majority of the Design Research activities while team-mate was responsible for the working prototype and wireframe design.

OVERALL PROJECT STRUCTURE

1. THE PROBLEM

Based on the team’s prior work in graduate school, as well as working as professionals in the industry, the researchers of this project had observed several challenges that user researchers face when trying to manage a research project. Some of the commonly known issues within the field have been articulated below:

1.1 Student projects :

  • Raw data tends to be extremely unorganized, making it difficult to access later.

  • Clear lack of proper documentation methods, and highly dependent upon an individual’s motivation

  • Most insights provided during presentations tend to be with less evidence (raw data) to back them up

  • Method justifications feel like an afterthought, only provided when asked for

  • All of the above issues results in storytelling for students’ portfolios becoming extremely challenging
     

1.2 Industry projects:

  • Lack of standardization for data and knowledge management. Due to a lack of company-wide guidelines to store data, users adopt their own techniques which leads to confusion and data loss.

  • There is a strong need for backing up insights with raw data. As findings from research projects are usually presented to stakeholders, the easiest way to build trust is to present strong evidence for each finding.

  • On-boarding for new researchers on team can be challenging. A lot of folk who enter a new organization find it to be extremely time consuming to acclimatize themselves to the research management and documentation processes as there is no standardized process of being able to do so.
     

Primarily, documentation and presentation were two common pain points that cropped up at almost every team the researchers worked under. Hence, the team (Akhil Oswal & Pranav Nair) decided to explore possible solutions to address some of the current user needs faced by researchers in both the industry as well as academia.

 

Our hypothesis was that if the teamwere to successfully design a platform that addresses the current UX research market’s user needs: Design teams will spend significantly lower project time towards the documentation of research and synthesis data. The tool will also allow them to create simple relations between research insights and final design directions. This will help them demonstrate the value of the human centered design process to current and potential clients. Additionally, teams will have the opportunity to create a standardized research repository for all their past projects, which would aid them in onboarding and reflection.

1.3 PROJECT GOAL:

To create a platform for UX teams in the industry to be able to easily link insights to raw data.

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